ABOUT US
We fuse creativity with strategy.
Your success stems from our deep immersion into your brand, delivering impactful, visually compelling solutions that propel your business forward.
BZDesign is a creative agency elevating product design and user experience.
Based in Rochester, NY, our vibrant team of designers, strategists, and engineers delivers solutions that enhance user experiences, exceed expectations, and create meaningful impact.
Our Collaborative Workspaces
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The Studio
Our studio space is the main hub where ideas take shape and concepts become creative solutions.
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The Fab Lab
With 3D printers, laser cutters, and shop tools, our Fab Lab enables rapid prototyping for user driven testing and refinement.
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Our Community Space
Housed in NextCorps, the shared space fosters collaboration, innovation, and puts us at the center of the Rochester tech community.
Meet the BZD Team
Ben Zombek
FOUNDER | PRINCIPAL
Ben brings over two decades of industrial design expertise and a visionary approach to leading BZDesign. His passion for blending technology with creative solutions drives the firm's innovation forward.
Kelly Vars
LEAD GRAPHIC + UI DESIGNER
Kelly has been with BZD since day one, building brands and leading the graphic design team to develop complete creative packages. Her expertise in brand development and user experience drives impactful, cohesive designs across all platforms.
Adam Baker
LEAD INDUSTRIAL DESIGNER
Adam specializes in turning complex ideas into user-friendly products. With a strong background in mechanical engineering, he crafts designs that are not only innovative but also practical and sustainable.
Kelsea Ennis
MULTIMEDIA DESIGNER + MARKETING LEAD
Kelsea brings creativity to life, specializing in graphic design, photography, illustration, animation, and digital content. With a strong focus on marketing strategy and content creation, her work enhances brand narratives and connects with audiences through compelling and impactful visual storytelling.
Laura Whitby
USER EXPERIENCE MANAGER + UI DESIGNER
Laura excels in creating intuitive and engaging experiences. Her expertise in industrial design and user interface design is complemented by a deep understanding of user behavior, which she integrates into every project to enhance usability.
Marissa McDowell
SOFTWARE ENGINEER
Marissa bridges the gap between design and technology, developing software solutions that support and enhance the visual work of the design teams. Her technical skills ensure seamless functionality and integration.
Bob Juncosa
ENGINEERING LEAD
Bob provides essential engineering support at BZDesign, ensuring product designs are functional and manufacturable. His expertise bridges the gap between creative concepts and practical solutions, helping bring innovative ideas to life.
Christine
Cataldo-Smith
MECHANICAL ENGINEERING INTERN
Christine is an RIT mechanical engineering intern supporting the industrial design team at BZDesign. She contributes to creating functional prototypes and helps manage the Fab Lab, playing a key role in the development and testing of new products.
Our Timeline
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Origin Story
Founded in Rochester, NY in 2013, BZD set out to integrate innovative design into business solutions. From lean beginnings, our focus on blending aesthetics with functionality made us a trusted partner for elevating brands and products.
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Our Mission
With over a decade of experience, BZD focuses on user-centered designs that solve real-world problems, delivering solutions that are both visually appealing and highly functional.
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Future Visions
BZD is focused on advancing design and technology, expanding into emerging markets, adopting new innovations, and shaping user preferences and industry trends.
Visit the Studio
260 East Main Street
Suite 6322
Rochester NY, 14604
Hours
Monday–Friday
9am–4pm
