At IMTS 2024, BZDesign proudly partnered with Omega TMM to create a standout presence through booth design, product branding, and live event support. This year’s collaboration brought together years of strategy and innovation, resulting in an engaging, visually compelling booth experience. Our team’s work strengthened Omega’s industry presence and set the stage for even greater impact in future shows.

As the 2024 season begins, we’re honoring the legacy of the Buffalo Bills logo. Originally reimagined in 1973, this dynamic emblem captures the team’s strength and spirit. At BZDesign, we’re inspired by its enduring impact and the power of timeless design. Here’s to a memorable season ahead!

We’re thrilled to share the latest in our partnership with RIT’s LiveABILITY Lab. Together, we’ve developed groundbreaking assistive devices like Tappo, ROAM, and Bi-Mee, each designed to enhance lives through innovation and inclusivity. As we celebrate ten years of the Lab’s achievements, we’re proud to continue contributing to Rochester’s design community.

As we celebrate ten years of creative impact, BZDesign reflects on a journey of growth, community, and boundary-pushing design. From our early roots in Rochester, NY, to a global portfolio, we’re driven by an unwavering commitment to user-centered design that transforms ideas into exceptional solutions. Here’s to another decade of innovation and collaboration!

The bustling streets of Austin, Texas, once again played host to the whirlwind of creativity and technology innovation that is South by Southwest, the SXSW 2024 Conference. Amidst the sea of ideas and inspiration, BZDesign‘s own Laura Whitby, a seasoned user experience designer with a knack for turning complex concepts into sleek user interfaces, embarked on a journey of discovery at this renowned event.

We partnered with Keystone Profiles to transform their outdated website into a modern, user-friendly platform that reflects their expertise in cold-drawn steel manufacturing. With fresh visuals from on-site photography and b-roll, plus cohesive trade show materials, we helped elevate their brand across digital and physical spaces.

In our collaboration with SunDensity, we refreshed their brand to align with an evolving mission in photonics and sustainable energy. Partnering with Tipping Point Communications, we crafted a dynamic new website, a revitalized visual identity, and supporting materials—all in time for their R&D facility's Ribbon Cutting.

Discover how we brought Salt City Manufacturing’s story to life with a brand identity rooted in Syracuse heritage and modern professionalism. From a logo inspired by the salt industry to a warm, approachable color palette, each element reflects their values and mission, creating a brand that resonates deeply with their audience.

We partnered with Compass IQ to craft a professional brand identity through a modern logo design, impactful photography, and a sleek website splash page. These elements established a strong foundation for their launch, positioning Compass IQ as a trusted authority in data-driven consulting.

Exploring cutting-edge trends at SXSW 2023, our Lead UX Designer, Laura Whitby, delved into discussions on sustainability, AI, and forward-thinking design concepts. From autonomous driving advancements with Mercedes to revolutionary ideas in affordable housing and energy tech, Laura's journey through the conference has inspired new ideas and strengthened our commitment to pushing boundaries in design and technology.

Crafting a distinctive logo for Advanced Gene Transfer Company, we captured the essence of their innovative work in genetic research. By combining industry insights, refined visuals, and collaborative feedback, our team delivered a brand identity that aligns with AGTC’s mission and impact in biotechnology.

In partnership with Phase Innovations, BZDesign developed a functional and visually striking external housing for their energy-neutral air purifier. Starting with mood boards and sketches, our team moved from foam core models to CAD and 3D-printed prototypes. This fully realized design provided Phase Innovations with a dynamic prototype for tradeshows, enabling them to showcase their technology and its eco-friendly capabilities effectively.