From Booth Design to Live Support: BZDesign’s Partnership with Omega TMM at IMTS 2024
At BZDesign, we pride ourselves on delivering comprehensive and innovative solutions that help our clients shine on the biggest stages. Our collaboration with Omega TMM for the International Manufacturing Technology Show (IMTS 2024) is a testament to the power of partnership and the value of strategic, creative support. With over eight years of working together, Omega TMM is not just a client but a valued partner, and our journey to IMTS 2024 is a story of dedication, creativity, and teamwork.
Building on Past Success
Our collaboration with Omega TMM has grown stronger over two previous IMTS experiences. These shows provided a solid foundation for us to build on, allowing us to refine our approach and innovate even further for IMTS 2024. Learning from past successes, we were able to create an even more impactful presence this year.
Show-Stopping Booth Design
The centerpiece of Omega TMM’s presence at IMTS was their massive island booth. This year, we elevated the booth design with full-scale graphics covering every inch of the space. Collaborating with Spoon Events, who handled the booth architecture, we created a visually stunning and highly functional space. Thoughtfully planned visuals and messaging throughout the booth advertised new products, company values, and the introduction of Eagle Eye Precision, a new branding element with custom iconography representing all machine features. The seamless integration of graphics and architecture ensured the booth was not only eye-catching but also a true representation of Omega TMM’s brand and innovation.
Kelly Vars, Lead Creative Designer @ BZDesign
“Being live at IMTS 2024 was an incredibly rewarding experience. It was amazing to see years of hard work come together and showcase a brand we’ve proudly been developing in partnership with Omega TMM for many years. From the design of the booth to all the print and digital creative work, to capturing the action live at the show, we learned even more about our client and their customers. We’re excited to take what we’ve learned here and apply it towards creating an even bigger impact for the 2026 booth!”
New Product Branding and Co-Branding
A key highlight of our collaboration was our involvement in the branding of Omega TMM’s new products, including the launch of the Orion, developed in partnership with REGO-FIX. We supported the product design language, created 3D renderings, and helped explore branding and co-branding strategies for the new Orion machine. Our work ensured that the branding accurately reflected the cutting-edge technology and precision that Omega TMM is known for.
Spec Sheets, Product Photography, and Digital Launch
To support these product launches, we developed detailed spec sheets, accompanied by new product photography and 3D renders. The products were also launched on Omega TMM’s website, featured in their digital catalog, and promoted through social media campaigns. Our high-quality visuals and comprehensive information ensured that potential customers could fully appreciate the capabilities and features of Omega TMM’s innovations. Over the two years leading up to IMTS, we provided regular website updates, built dedicated landing pages, published blog posts, and created contact forms to generate leads ahead of the event.
Kelsea Ennis, Multimedia Designer @ BZDesign – With published media in Manufacturing in Focus
“Attending IMTS was an outstanding experience. Omega TMM’s hospitality was unmatched, not only regarding their partners but within each attendee interaction. Their entire team made it seamless for us to support their process by inviting us to capture the meaningful conversations already taking place. The media we collected will all fuel future marketing campaigns and our experience at IMTS24 will greatly influence our collaborative marking strategy going forward. Seeing everything come together, from product launches to hyping up MICRON, was a special treat!” – KELSEA ENNIS
Live photo and video support capturing product photography and customer moments at the show
Capturing Photo and Video Content
As part of our live event support at IMTS 2024, we captured a wide range of photo and video content to help showcase Omega TMM’s presence at the show. This included updated team headshots, machine photography, customer interactions, and video showcases of live product demos. This content will fuel future marketing campaigns and give Omega TMM valuable material for their ongoing digital efforts.
Interactive Kiosk
One of the standout features of Omega TMM’s booth was the interactive kiosk. We sourced the software, designed the UI, and developed the digital layouts and functionality. This interactive element allowed booth visitors to explore machine spec sheets independently, offering a modern and engaging experience that was a big hit at the show.
Marketing and Social Media Support
In the months leading up to IMTS, we ran a comprehensive organic social media campaign teasing product launches, showcasing what attendees could expect at the show, and highlighting Omega TMM’s team members. During the show, we provided live coverage to capture the excitement and activity at the booth. Our digital ad designs and editorial support ensured Omega TMM’s presence was felt across multiple platforms, including Modern Machine Shop, Top Workplaces Magazine, and Manufacturing in Focus.
Our support extended to a strategic, paid ad campaign and organic social media management that built buzz around the event and kept Omega TMM’s audience engaged throughout the months leading up to the show.
Testimonial: A Valued Partnership
Our collaboration with Omega TMM has been a journey of mutual growth and success. Over eight years, we’ve built a partnership based on trust, innovation, and a shared vision for excellence. IMTS 2024 was a culmination of this partnership, and we are incredibly proud of the results.
Hear from Chris Inzinga, EVP of Marketing, on the outcome of our partnership.
Looking Forward
As we celebrate the success of IMTS 2024, we are already kicking off plans for the 2026 booth design, ready to build on what we’ve learned to make an even bigger impact. Together, we’ll keep pushing the boundaries of what’s possible, delivering innovative solutions that drive success.
Thank you, Omega TMM, for bringing us to Chicago and for trusting us with your brand. Here’s to many more years of collaboration and success!
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