DESIGN JOURNAL
Behind the Design
Explore our latest updates, where we showcase recent projects, behind-the-scenes moments, event highlights, client wins, team celebrations, design industry insights, useful resources, and more.
From Booth Design to Live Support: BZDesign’s Partnership with Omega TMM at IMTS 2024
At IMTS 2024, BZDesign proudly partnered with Omega TMM to create a standout presence through booth design, product branding, and live event support. This year’s collaboration brought together years of strategy and innovation, resulting in an engaging, visually compelling booth experience. Our team’s work strengthened Omega’s industry presence and set the stage for even greater impact in future shows.
Innovative Collaborations: BZDesign and the RIT LiveABILITY Lab
We’re thrilled to share the latest in our partnership with RIT’s LiveABILITY Lab. Together, we’ve developed groundbreaking assistive devices like Tappo, ROAM, and Bi-Mee, each designed to enhance lives through innovation and inclusivity. As we celebrate ten years of the Lab’s achievements, we’re proud to continue contributing to Rochester’s design community.
Transforming Keystone Profiles’ Online Presence
We partnered with Keystone Profiles to transform their outdated website into a modern, user-friendly platform that reflects their expertise in cold-drawn steel manufacturing. With fresh visuals from on-site photography and b-roll, plus cohesive trade show materials, we helped elevate their brand across digital and physical spaces.
Illuminating the Future: SunDensity’s Brand Refresh and R&D Facility Ribbon Cutting
In our collaboration with SunDensity, we refreshed their brand to align with an evolving mission in photonics and sustainable energy. Partnering with Tipping Point Communications, we crafted a dynamic new website, a revitalized visual identity, and supporting materials—all in time for their R&D facility's Ribbon Cutting.
Designing a Strong Brand Identity for Salt City Manufacturing
Discover how we brought Salt City Manufacturing’s story to life with a brand identity rooted in Syracuse heritage and modern professionalism. From a logo inspired by the salt industry to a warm, approachable color palette, each element reflects their values and mission, creating a brand that resonates deeply with their audience.
Launching Compass IQ's Brand with Strategic Design
We partnered with Compass IQ to craft a professional brand identity through a modern logo design, impactful photography, and a sleek website splash page. These elements established a strong foundation for their launch, positioning Compass IQ as a trusted authority in data-driven consulting.
From Inspiration to Identity: The Logo Design Process for Advanced Gene Transfer Company
Crafting a distinctive logo for Advanced Gene Transfer Company, we captured the essence of their innovative work in genetic research. By combining industry insights, refined visuals, and collaborative feedback, our team delivered a brand identity that aligns with AGTC’s mission and impact in biotechnology.
Designing for Impact: Collaboration with Phase Innovations on an Energy-Neutral Air Purifier
In partnership with Phase Innovations, BZDesign developed a functional and visually striking external housing for their energy-neutral air purifier. Starting with mood boards and sketches, our team moved from foam core models to CAD and 3D-printed prototypes. This fully realized design provided Phase Innovations with a dynamic prototype for tradeshows, enabling them to showcase their technology and its eco-friendly capabilities effectively.