From Inspiration to Identity: The Logo Design Process for Advanced Gene Transfer Company
Designing a logo is a critical aspect of establishing a brand’s identity.
When tasked with creating a logo for the “Advanced Gene Transfer Company,” we were inspired by the company’s use of Carbon Nanotubes to transfect cells with genetic material for biological research and cell therapy.
Our Logo Design Process
CONCEPTING
To begin, we researched visual elements associated with the industry and brainstormed logo ideas. We then worked closely with the client to narrow down the top designs and refined them until we had the perfect solution that captured the essence of the business.
REFINING & STYLING
Selecting the right colors and typefaces was also essential in creating a visually appealing and effective logo. We carefully considered various color palettes and typography until we found ones that fit perfectly with the brand’s message and personality.
CREATING A FULL BRAND PACKAGE
Through the collaborative process with the AGTC team, our designers were successful in developing the brand identity. It effectively communicates the AGTC mission and values, and we hope it will make a positive impact on the company’s standing in the industry.
Interested in discussing your brand identity ideas with our design team?
Reach out to us to schedule an introduction call to share your ideas at: create@bzdesign.com