From Startup to Success: Our Partnership with Health Care Originals
At BZD, we’re proud to collaborate with innovative companies that push the boundaries of technology and design. One of our most rewarding partnerships has been with Health Care Originals (HCO), a Rochester-based startup dedicated to improving the lives of asthma sufferers through wearable health tech. Since 2015, we’ve been part of their journey, helping to shape their vision into a market-ready product and supporting their growth from the early stages to their current success.
A Startup Partnership Built on Innovation
When HCO first approached us, they were a startup with big ambitions: to revolutionize asthma management through wearable technology. Our collaboration began with creating the branding for both HCO and their flagship product, ADAMM (Automated Device for Asthma Monitoring and Management). The branding needed to reflect the innovative, user-focused mission of the company, and it set the foundation for all future creative efforts.
From there, we moved into early-stage product ideation, exploring forms and functionalities that would best serve the device’s end users—primarily children and teens. Our concepting and prototyping efforts focused heavily on ergonomics, involving target users in the testing process to ensure a comfortable, wearable design that fit seamlessly into their daily lives.
Recognition Through Early Success
Even in its early stages, ADAMM made waves in the industry. With an initial prototype and early-stage UI for user testing, the device earned a prestigious CES Innovation Award, validating the potential of this groundbreaking technology.
Growing and Refining the Product
Our partnership didn’t stop with the prototype. As HCO grew, so did our role in their journey. Over the years, we’ve worked with their team to:
Further refine the product design for manufacturing, ensuring it meets the highest standards of quality and usability.
Develop supplemental designs, including variations of the device, charging cradles, and other supporting products.
Assist in engineering for manufacturing, helping to streamline production processes.
Design and refine the mobile UI and Dashboard app, enhancing the user experience for both end users and healthcare providers.
Generate media assets, including product photography, videos, and 3D animations, to support sales and marketing efforts.
Create print and digital marketing materials, such as brochures, tradeshow banners, and more.
Design and update their website, aligning it with their evolving brand and showcasing their innovative solutions.
User Testing: The Heart of the Process
One of the defining elements of this project was our commitment to user testing. We worked closely with HCO to test the ADAMM device with children and teens, iterating on the design based on their feedback. This process helped us refine the ergonomic form and ensure that the device was not only functional but also comfortable and easy to use in real-world scenarios.
A Continued Partnership
As HCO continues to expand its offerings and explore new opportunities, we remain a dedicated partner in their journey. Our team has supported supplemental product designs, new variations, and additional accessories, ensuring that their innovative technology remains at the forefront of the market.
Join the Journey: Support HCO on Wefunder
We’re proud to have played a role in helping the talented and passionate founders and team members of HCO achieve their success. Now, as they continue their journey, HCO is seeking funding through Wefunder to bring ADAMM to even more people who need it.
📢 Learn more and support their campaign: wefunder.com/hco