Launching Compass IQ's Brand with Strategic Design

When Compass IQ approached us, they were in the process of launching their business, offering consulting services for data-driven decision-making. Our goal was to create a strong visual identity and digital presence that would effectively position them as a trusted authority in their specialty.

Crafting a Meaningful Logo

We began with a deep dive into Compass IQ’s values and vision. The result was a clean, modern logo that symbolizes precision, clarity, and guidance—qualities integral to their consulting services. The design blends sharp geometric lines with subtle curves, balancing professionalism with approachability.



Visual Storytelling Through Photography

A brand is more than just its logo, which is why we provided professional photography services to capture the essence of Compass IQ. With a mix of team portraits, workspace shots, and conceptual imagery, the photos brought their story to life. These visuals not only complemented their branding but also established an authentic connection with their audience.

A Focused Digital Splash Page

To support their launch, we designed a sleek and simple splash page for Compass IQ’s website. The page serves as an impactful digital introduction to the brand, combining bold messaging with dynamic visuals. Its purpose was to generate interest, provide initial company information, and guide users to connect with Compass IQ for consulting inquiries.

Laying the Foundation for Future Growth

Our work with Compass IQ helped establish a professional brand presence that they could build upon. From the logo to the photography and splash page, each element was thoughtfully crafted to ensure a cohesive and memorable brand experience.

Whether it’s launching a new business or evolving an existing one, we’re here to help you make a lasting impression. Contact us today to discuss how we can support your next project.

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Designing a Strong Brand Identity for Salt City Manufacturing

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SXSW 2023: BZD’s Lead UX Designer Laura Whitby Takes to The Streets of Austin, TX