Objectives & Outcomes
Objectives
Our collaboration with Kodak Alaris aimed to overhaul the industrial design and user interface of their desktop scanners, enhancing both aesthetics and functionality. We set out to create a unified design language that would not only improve user interaction but also align closely with the brand’s evolving image.
Outcomes
The revamped product line has set new benchmarks in the document management industry. Our comprehensive design efforts resulted in scanners that are not only more intuitive and user-friendly but also visually aligned with Kodak Alaris’s modern brand identity. These enhancements have significantly boosted user satisfaction and solidified Kodak Alaris's position as a leader in their market. Our ongoing partnership continues to evolve, bringing fresh innovations and refined designs to the forefront of their offerings.
The Evolution of a Brand
The branding journey of Omega TMM, initially Parlec, mirrors its growth and response to evolving industry demands. From "Omega Tool Measuring Machine by Parlec" to the streamlined "Omega TMM," each name change, guided by BZDesign, was a thoughtful step towards clarity and relevance. This evolution reflects our commitment to enhancing brand accessibility and recognition, ensuring Omega TMM remains well-positioned and resonant in the dynamic field of precision tool management.
