Omega TMM
Since 2016, BZDesign has been evolving Omega TMM's brand, providing full-suite services including branding, product and software design, multimedia content generation, trade show support, and creative marketing, significantly enhancing their market presence and industry leadership
OBJECTIVES
Our goal was to completely overhaul their brand identity and elevate their product offerings, ensuring a cohesive and modern presence across all platforms. We aimed to enhance their visibility and engagement through strategic design, innovative product development, and dynamic marketing initiatives.
OUTCOMES
The continuous design improvements have dramatically increased Omega TMM’s market presence and customer engagement. Our efforts have not only revitalized their brand but also positioned Omega TMM as a leader in precision tool management, leading to sustained business growth and an enhanced industry reputation.
The Evolution of a Brand
The branding journey of Omega TMM, initially born out of Parlec Inc., parallels its growth and response to evolving industry demands. From "Omega Tool Measuring Machine by Parlec" to the streamlined "Omega TMM," each name change was guided and designed by BZDesign. Our graphics team continues to evolve with the company to modernize all branded materials, digital platforms, and company themed content. Spun out of the main brand, the team supports with product sub-branding, unique logo variations, email signatures, and more.
Shaping Omega TMM’s Industry Identity
We established a distinct industrial design language for Omega TMM that has become a signature across their product line. This clean, modern aesthetic not only distinguishes every new machine developed but also ensures coherence with their brand evolution. Our ongoing collaboration involves integrating this design language into partner product integrations, creating detailed renderings, and developing prototypes.
Chris Inzinga | Vice-Principal Marketing and Business Development | OmegaTMM
"BZ Design has become an integral part of our company and more importantly, an extension of my own marketing team. The BZ team is always engaged and ready for the next project or minor task at hand with an eagerness that is contagious. Their willingness to learn our niche industry and provide valuable insights has led us to extend our social media presence and raise our SEO ratings higher each year."
Boosting Omega TMM’s Online Visibility
We've revitalized Omega TMM’s digital presence by developing a website that not only mirrors their modern brand identity but also enhances user engagement and drives sales leads. Our efforts extend to optimizing search engine visibility through targeted SEO strategies, significantly improving organic search rankings and broadening their audience reach.
Digital Catalog and Marketing Materials
We've embraced the shift towards digital by making all marketing materials accessible online. This approach not only streamlines the user experience ensuring that Omega TMM’s products and solutions are always just a click away for their global audience. Our graphics team has collaborated on designing and maintaining their extensive product catalog filled with our layouts, imagery, renderings, and graphics.
User Interface Design for OPTIK Software
BZDesign redesigned the user interface for Omega TMM's OPTIK software, transforming it from a multi-monitor setup to a streamlined single-monitor system. Through thorough user interviews and testing, we designed a user-friendly interface that includes essential features and usability enhancements. Our team also developed the logo and a consistent brand language for OPTIK, ensuring it aligns with Omega TMM’s corporate identity.
Photography, Video, and Social Media Support
BZDesign has enhanced Omega TMM's visual and digital presence through expert photography and video production. Our visuals not only highlight the sophistication of Omega TMM's offerings but also drive engagement across digital platforms. Alongside content creation, we provide strategic social media support, optimizing content for maximum impact and extending reach. This integrated approach ensures that each campaign is not only visually appealing but also effectively promotes Omega TMM's brand and products, significantly boosting their online visibility and customer interaction.
End-to-End Trade Show Support
For IMTS 2024, BZDesign is collaborating with Spoon Events to design an immersive trade show experience for Omega TMM. Our role encompasses not just the physical booth design but also the creation of a suite of supporting materials that includes advertising campaigns, social media strategy, strategic product launches, and a variety of print materials. Our marketing team was on-location during the show for live media coverage, photography, sales updates, and behind-the-scenes support.
Reflecting on Our Partnership with Omega TMM
Our partnership with Omega TMM has driven growth and strengthened their market position through strategic rebranding and digital transformation. By aligning design and marketing with their evolving needs, we’ve supported their expansion and innovation.
As Omega TMM explores new markets, BZDesign remains dedicated to delivering forward-thinking solutions, ensuring their continued success in the tool measuring industry. Together, we’re poised for ongoing evolution and shared achievements.
