Our graphic design team got the opportunity to work with the School of Law at Gonzaga University to create a fresh look for how they’re casually referred to on campus: Zag Law. Working within the established brand guidelines of the university, we were granted the flexibility to play with styles not typically associated with a Law School. Our goal was to create a “badge style” logo that represented the Pacific Northwest, with a more approachable feel for students.
The Zag Law logo will be mainly used for student merch on campus, as well as some personalized alumni and prospective student outreach.
Branding, Graphic Design