Design Journal
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SXSW 2023: BZD’s Lead UX Designer Laura Whitby Takes to The Streets of Austin, TX.
Laura Whitby, Lead UX Designer at BZDesign, has just returned home from the annual South by Southwest (SXSW) 2023 conference in Austin, Texas. Laura is an inspired design leader with over 20 years of experience developing and leading collaborative industrial and......
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From Inspiration to Identity: The Logo Design Process for AGTC
From Inspiration to Identity: The Logo Design Process for Advanced Gene Transfer Company Designing a logo is a critical aspect of establishing a brand’s identity. When tasked with creating a logo for the “Advanced Gene Transfer Company,” we were inspired......
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Experiencing the NYS Innovation Summit 2022
Experiencing the NYS Innovation Summit 2022 Showcasing Design, Exploring Emerging Tech, and Establishing Partnerships The BZDesign team attended the summit to showcase our latest design work and to better understand the needs of our innovative, growth minded clients. Making new......
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Rooftop Happy Hour for Client Appreciation – Summer ’22
Thank you to all our great partners who joined us at our summer party! Swipe on through to see big smiles and great people! On the rooftop of the Sibley Building, our team gathered with friends and partners to celebrate......
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Florida Stingrays Football: Campaign Graphics
An Introduction to Florida Stingrays Football Over the last two weeks, our team has gone through a crowdfunding design sprint for the Florida Stingrays Football President and CEO, Jay Lawrence. Jay has been an incredible client to work with and......
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Ben Zombek Featured on “Propelling New York Forward” by MedTech
In this episode of “Propelling New York Forward”, Ben Zombek discusses the importance of design thinking in the product development process. Ben Zombek is the founder of BZDesign, Inc., where he supports clients in the creation of impactful products that......
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Virtual Meetings | Staying Safe + Productive During COVID-19
Virtual Meetings | Creative Design | Accomplished Deadlines BZDesign Offers Virtual Creative Services During COVID-19 As the COVID-19 outbreak has reached pandemic status, we want to reassure our partners and community that BZDesign continues to offer virtual collaborative design services......
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Combplex | Prototyping and Presentation Design Support
Combplex has developed a smart beehive frame capable of detecting and eliminating parasitic Varroa mites that are responsible for the devastation of bee colonies without harming the bees themselves. As avid support-the-bees fans, our team jumped into action to create......
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Zag Law | The Casual Brand Refresh for Gonzaga School of Law
Zag Law: The Causal Brand Refresh for Gonzaga School of Law, Spokane WA Our graphic design team got the opportunity to work with the School of Law at Gonzaga University to create a fresh look for how they’re casually referred to on......
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BZDesign featured on “Forward Faster”
BZDesign Featured on “Forward Faster” Podcast “When it comes to design, failure is a good thing. It’s what guides you to improve and put forth the best product possible, saving money and avoiding bigger failures in the long run. Listen......
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Pure Atmos Industrial Design
Starting with mood boards for inspiration, the BZDesign industrial design team developed an external housing unit for phase innovations, who have engineered an energy-neutral air purifier. After sketching concepts and creating foam core models, the client selected their desired direction......
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Content Creation – Prefabrication Article
MZ Construction is a long-time client of BZDesign. After developing the MZ Construction website, we have continued to develop promotional materials and digital marketing content for the business. As one of the only construction companies on the east coast performing......
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Product Design Research – TurnAbout
Partnering with an RIT Multidisciplinary Senior Design group and inventor Beverly VandenBout, the BZDesign team has assisted in the development of the TurnAbout device for those suffering from mobility issues associated with ALS. Last week, we were able to try......
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Collaborative Meeting with Inclusivity Inc.
This morning, our team met with Joe K from @inclusivity_inc to discuss the different ways to bring his adaptive equipment to market. Joe has an unbelievable passion for helping others, and we are looking forward to collaborating in the future!...
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Mini Project: Golf Scorecard for Structured
Again this year, we had the privilege to work with one of our favorite West Coast companies: Structured, on creating a small printed piece for their annual golf tournament. A little vector work, a little photoshop work, and we’ve got......
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You Are The Brand
Whether you are rebranding or starting a company from scratch, it is vital to understand one thing about your brand. It revolves around you. A brand revolves around the perceived value of your product or service in the eyes of......
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We’ve Moved Downtown!
Want to come visit the new studio? BZD Studio Our incredible new downtown studio is located on the 6th floor of the Sibley building with incredible downtown Rochester views and community space. Prototyping Lab The HTR First Prototypes Lab......
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A Look into the Design Process
Health Care Originals is a Rochester based company with award-winning wearable technology for respiratory monitoring. Their device, ADAMM, was created to allow for the monitoring and better understanding of asthma. At BZDesign, we helped develop the ADAMM device from concept......
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Behind the Scenes: BZ Prototyping and Tangible Solutions
Design enhancements are fundamental to developing a quality product. However, last minute corrections are often costly. They cause engineering change orders, delays in product shipment and poorly integrated features which all lead to low customer adoption. So where is the......
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The Best of CES 2016: Design That Demands Attention
The new year is here, and you know what that means: CES! At the start of every year in Las Vegas, CES (Consumer Electronics Show) reveals the coolest new gadgets — both in early development and soon coming to market. The stage is......
