Zag Law | The Casual Brand Refresh for Gonzaga School of Law

Zag Law: The Causal Brand Refresh for Gonzaga School of Law, Spokane WA

Our graphic design team got the opportunity to work with the School of Law at Gonzaga University to create a fresh look for how they’re casually referred to on campus: Zag Law.  Working within the established brand guidelines of the university, we were granted the flexibility to play with styles not typically associated with a Law School.  Our goal was to create a “badge style” logo that represented the Pacific Northwest, with a more approachable feel for students.

The Zag Law logo will be mainly used for student merch on campus, as well as some personalized alumni and prospective student outreach.