Laura Whitby, Lead UX Designer at BZDesign, has just returned home from the annual South by Southwest (SXSW) 2023 conference in Austin, Texas. Laura is an inspired design leader with over 20 years of experience developing and leading collaborative industrial and...
Zag Law: The Causal Brand Refresh for Gonzaga School of Law, Spokane WA Our graphic design team got the opportunity to work with the School of Law at Gonzaga University to create a fresh look for how they’re casually referred to on campus: Zag...
Starting with mood boards for inspiration, the BZDesign industrial design team developed an external housing unit for phase innovations, who have engineered an energy-neutral air purifier. After sketching concepts and creating foam core models, the client selected their desired direction...
Whether you are rebranding or starting a company from scratch, it is vital to understand one thing about your brand. It revolves around you. A brand revolves around the perceived value of your product or service in the eyes of your customers. If...
[caption id="attachment_1194" align="alignright" width="487"] Featured Project: ADAMM by Health Care Originals. A wearable asthma detection and monitoring device. Winner of CES 2016 Innovation Award.[/caption] Health Care Originals is a Rochester based company with award-winning wearable technology for respiratory monitoring. Their device,...
Design enhancements are fundamental to developing a quality product. However, last minute corrections are often costly. They cause engineering change orders, delays in product shipment and poorly integrated features which all lead to low customer adoption. So where is the balance?...
The new year is here, and you know what that means: CES! At the start of every year in Las Vegas, CES (Consumer Electronics Show) reveals the coolest new gadgets — both in early development and soon coming to market. The stage is...
