Whether you are rebranding or starting a company from scratch, it is vital to understand one thing about your brand. It revolves around you. A brand revolves around the perceived value of your product or service in the eyes of your customers. If...
[caption id="attachment_1194" align="alignright" width="487"] Featured Project: ADAMM by Health Care Originals. A wearable asthma detection and monitoring device. Winner of CES 2016 Innovation Award.[/caption] Health Care Originals is a Rochester based company with award-winning wearable technology for respiratory monitoring. Their device,...
Design enhancements are fundamental to developing a quality product. However, last minute corrections are often costly. They cause engineering change orders, delays in product shipment and poorly integrated features which all lead to low customer adoption. So where is the balance?...
The new year is here, and you know what that means: CES! At the start of every year in Las Vegas, CES (Consumer Electronics Show) reveals the coolest new gadgets — both in early development and soon coming to market. The stage is...
Last month, bzdesign was Design Sponsor for Rochester Venture Adventure, a city-wide scavenger hunt sponsored by High Tech Rochester and AT&T. To get up close and personal with the future of downtown Rochester, participants raced around the city in teams of three,...
At BZDesign, our favorite question to answer is, “What is the secret to great design?” Answers can vary, of course. Each of our client’s needs are unique, and every product or brand that they offer requires a spectacular strategy. In...
