DinamicOR
Our collaboration with DinamicOR spans across branding, product design, digital presence, social media, website redesign, sales materials, and multimedia production. By deeply integrating with DinamicOR's marketing department, we've tailored our strategies to meet the specific needs of their industry and audience.
OBJECTIVES
Our primary goal was to elevate DinamicOR’s industry presence through strategic branding and comprehensive digital marketing. We aimed to refine their messaging to reflect their innovative approach, enhance user engagement through their digital platforms, and improve the effectiveness of their marketing materials.
OUTCOMES
The partnership has significantly heightened DinamicOR's visibility and market impact. Through a revamped website, optimized social media presence, and compelling marketing materials, DinamicOR now communicates its value proposition more clearly and effectively. The use of engaging animations has further distinguished their offerings, making complex product details accessible and understandable.
Explainer Animation
BZDesign collaborated to create an explainer animation for DinamicOR by exploring an illustrative approach to distill a complex issue into a visually understandable solution. This start-to-finish animation production showcases the suite of solutions—back table, durable drape, and Workflow Management App. The animation emphasizes adaptability, efficiency, and precision, drawing parallels to the streamlined coordination of Formula 1 pit stops.
Animation Process
Ideation: Defined goals and identified product features.
Script Writing: Crafted a clear, engaging script.
Storyboarding: Outlined scenes and animation flow.
Illustrating: Created brand-aligned visuals.
Voice Over & Sound: Selected fitting voice and sound.
Animation: Brought visuals to life with movement.
Final Production: Polished for seamless integration.
Launch: Deployed across marketing channels
Marketing & Sales Support
We’ve built a comprehensive marketing strategy for DinamicOR, centering around a user-friendly WordPress website that highlights their healthcare solutions. Our ongoing support includes monthly industry blog content, weekly social media posts, and digital assets designed to engage audiences. Additionally, we support the sales team with PowerPoint presentations, print materials, and product booklets.
Jason Gotham | Director of Marketing & Sales | DinamicOR
"BZDesign’s ability to integrate into our team and understand our brand has truly elevated our product and market presence. Their work across everything from product design to marketing materials has consistently captured our message and supported our growth."
Product Design Support
Our industrial design team has partnered with DinamicOR to enhance the ergonomics and functionality of their surgical tables. We've provided support in creating detailed engineering drawings, high-quality renderings, and table graphics, ensuring the products are both practical and user-friendly.