SunDensity
BZDesign has revitalized SunDensity’s brand, aligning it with the launch of their new Rochester, NY facility. We modernized their logo and supported their grand opening with a range of creative materials.
OBJECTIVES
Our primary goal with SunDensity was to refresh and modernize their brand to coincide with the launch of their new state-of-the-art facility. We aimed to enhance their brand identity while maintaining recognizability, improve the visual impact within their facility through environmental signage, and create cohesive marketing materials.
OUTCOMES
The collaboration has significantly strengthened SunDensity’s brand presence. The refreshed logo and facility branding have modernized their look, while our sales materials, custom illustrations, and digital content have improved communication of their technology. The enhanced brand has allowed SunDensity to present a more cohesive and professional image to customers and partners, increasing engagement and aligning their marketing with their forward-thinking innovations.
SunDensity Brand Refresh
With an existing logo in need of a refresh, our goal was to bring new life and intrigue into the SunDensity brand. Our creative team evolved the needs of the rebrand and continued to develop a range of supporting materials. These efforts paved the way for a successful launch at the SunDensity Ribbon Cutting event for their new R&D Facility in Rochester, NY.
Applying the New Branding
With the refreshed SunDensity brand in place, we extended the new identity across various touchpoints to ensure consistency and impact. Our team designed a sleek new website on Squarespace, providing a modern digital presence that aligns with their innovative vision. We also developed business cards, PowerPoint presentations, sales materials, stickers, posters, and other branded assets, ensuring that every interaction with SunDensity’s brand reflects their forward-thinking approach.
Creative Support for Grand Opening
For SunDensity's grand opening, our team provided full creative support to ensure a seamless and visually engaging experience. We designed facility graphics and signage that brought the new brand to life within their state-of-the-art R&D facility, along with informational posters that highlighted their technology and innovations. Our team also created event merchandise, swag, presentation templates, social media graphics, press kit visuals, and provided hands-on support during the live event.
Custom Illustrations for SunDensity’s Technology
We developed a series of custom illustrations designed to break down SunDensity's complex technology into easy-to-understand visuals. These infographics simplify complicated processes, making the technology more accessible to a wide range of audiences. The illustrations have been incorporated across various platforms, including the website, brochures, PowerPoint presentations, and flyers.
