Kodak Digital Presses
We’ve collaborated with Kodak on the design of their high-end digital printing presses to combine modern functionality with their iconic brand identity. Our approach focused on enhancing usability, visual impact, and ergonomic design.
OBJECTIVES
Our goal was to refresh Kodak’s digital presses, focusing on intuitive user interaction and streamlined functionality. Each design needed to enhance operational ease while maintaining Kodak's reliable, recognizable brand identity.
OUTCOMES
The redesigned presses reflect Kodak’s innovative spirit, with cohesive, modern aesthetics and user-centered layouts. Our visual assets and 3D animations boosted the product launches, contributing to Kodak’s powerful market presence.
Prosper Ultra 520 Design Process
Create a modular, ergonomic digital press that embodies Kodak's brand while enhancing functionality, accessibility, and user experience.
Concept Development
We designed modular layouts and ergonomic features to support operator comfort. Initial sketches and mockups guided us in refining cohesive, functional concepts.
Prototyping & Refinement
Through CAD and full-scale prototypes, we optimized the user experience with key details like access points, operator platforms, and branding placements.
Prosper Ultra 520 Design Highlights
Modular Structure: Compact, modular layout for easy configuration and maintenance.
Color Accents: Kodak’s signature yellow highlights brand identity and key touchpoints.
Clear Viewing Panels: Transparent panels enable quick quality checks during operation.
Ergonomic Platform: Built-in platform improves operator access and reduces strain.
Centralized E-Stops: Conveniently placed emergency stops for enhanced safety.
NEXFINITY Press Design Process
Redesign the NexPress for the next product generation by improving aesthetics and operator experience, while capturing the essence of Kodak and an offset printing press appearance
Concept Exploration - Our team worked through conceptual design sketches and renderings focused on refining the visual proportion and a modern Kodak appearance
Prototyping & Refinement - The Kodak Engineering team created full scale prototypes to refine functionality and production. Our team worked with them to improve the user experience making it easier for operators to work with the press in a more efficient manner.
NEXFINITY Final Design
Offset Press Appearance: The overall profile of the NEXFINITY resembles the central height bump of an offset press
Intuitive Functionality: Improved door operation reduces operator effort and simplifies Press operation
Colorful Interaction: Enhanced interaction points made visible through use of color and materials
Evolved Brand Language: The final NEXFINITY design influenced other Kodak Print products, re-invigorating this division to achieve new levels of success and design sensitivity.
NEXFINITY Product Launch Videos
For the product launch, we partnered with Big Slide Creative to create a compelling video that showcased the NEXFINITY Press in action. The video featured detailed 3D renderings and animations, allowing viewers to gain a deeper understanding of the machine’s inner workings and unique processes. We expanded upon these functional animations to assist Kodak in showcasing their Dynamic Imaging Technology present in the NEXFINITY press in additional videos.
