Located in the forested countryside of Andover, New York, Kent Beer Company is a new brewery specializing in craft beer with flavors native to the Upstate area. After years of development, KBC opened their tap-room doors in February, 2020. Three weeks later, ‘NYS on Pause’ came into effect and the tap-room closed. At BZDesign, we sprinted with the KBC team to re-design the entire customer experience moving into the ‘new normal’ of remote pick-up. Successfully transitioning through the unprecedented phases, we’ve been aiding their efforts every step of the way.
Out team of designers and marketing pros collaborated on every aspect of the brand that was intended to reflect the rustic farm-fresh atmosphere and brewing process, including: logo & brand development, eCommerce website, beer branding, interior design/graphics/signage, merchandise, print material, promotional material, social media management, digital and unconventional marketing efforts, and product design/development of many in-house items.
Learn more at: KentBeerCompany.com
Video by Big Slide Creative
Storyboard by BZDesign
Branding, Graphic Design, Marketing, Web